| Link to global site  
About GSKCH >>
Products >>
People >>
Investor Relations >>
Press Center >>
   Home > Products > Nutritional > Horlicks  
 
    Horlicks
   Horlicks Ninja
Junior Horlicks
    Mother's Horlicks
Horlicks Lite
   Horlicks Biscuits
    Boost
    Maltova
    Viva
 
 

'The Great Family Nourisher'

Horlicks is the leading Health Food Drink in India and enjoys more than 50% share of the Health Food Drink Market. (Source: A.C Neilson report on market shares)

Horlicks has been a popular brand in the country since the 1930’s. Today, the modern Horlicks stands for trust and its promise of ‘Pleasurable Nourishment’ with a delicious range of flavours including Chocolate, Vanilla and Elaichi.

Horlicks is the only health drink, clinically proven* in India, to make kids taller, stronger and sharper.
 
A premier research institute of India conducted a 14 month research on Horlicks in a reputed boarding school in Hyderabad. In the research, one group of children was given an ordinary health food drink without the Horlicks micronutrients (or vitamins and minerals) while the other group was given Horlicks. Many tests and 14 months later, it was concluded that the children who consumed Horlicks showed significant improvements in height, muscle mass, bone health and attention/concentration scores as compared to the children who consumed the ordinary health food drink without the Horlicks micronutrients (or vitamins and minerals)#.
   
Horlicks is also available in a delicious chocolate flavor. When the temperatures soar and your throat feels like the Thar Desert, chilled chocolate Horlicks is the tastiest way to beat the heat. The nutrition of Horlicks packed with the lip-smacking chocolate flavor has won the hearts of children and adults alike… so you hear them sing merrily ‘jaise bhi kaise bhi doodh le ao, Chocolate Horlicks shake banao….'jaise bhi kaise bhi doodh le ao, Chocolate Horlicks shake banao..jaise bhi kaise bhi!'’
Fun facts about Horlicks

Horlicks was first invented to substitute milk as baby food
   
The brand has been endorsed by Amitabh Bachchan on the radio(1960-70), Moon Moon Sen and her daughters Raima and Riya (1980s) and Vishwanathan Anand
   
Horlicks, in India, has tied up with popular kids movies like Ice Age II and Superman Returns
   
In India, over 2 billion cups of Horlicks are drunk every year!
   
All Horlicks bottles sold in India in a year placed end to end would form a chain 6 times the length of the great wall of China
   
Total Horlicks sold in a year weighs as much as 325 blue whales!!
 
 
 
*Study conducted by NIN, Hyderabad on micronutrient enriched beverage, on 869 school children
**More muscles
#Nutrition, Volume 22, Issue 1, Supplement 1, Pages S1-S40 (January 2006)