Stratedge 2011

The war for "Power of Idea" reached new heights where the Fifth edition of StratEdge, GSK Consumer Healthcare Limited's National Case Study contest received a roaring response of 480 Participants from the top B-Schools across India, the best ever response in the 5 years of its existence.

Over 1300 students participated in the contest, devising innovative and exhaustive approaches to solve a live sale case study, with an aspiration to present their ideas before the big shots at GSKCH which included the Managing Director (Zubair Ahmed), Vice President-Sales (Navneet Saluja), Director HR Human Resources (Arun Sehgal) and General Manager-Sales (Rupendra Soni).

The year 2011 saw StratEdge dared the best brains of the country to untangle the mysteries across Modern Trade and conquer the World of Sales. The case required the participants to devise sales strategies and develop a BTL plan to increase the sales of 'Yoodles' across the various Modern Trade outlets.

Three Zonal Rounds were held at FMS for the North Zone, XLRI for the South and East Zone and SIBM, Pune for the West Zone where the best of the best teams of the zones presented.

The teams from Management Development Institute (MDI)-Gurgaon, Indian Institute of Management- Bangalore (IIM-Bangalore) and National Institute of Industrial Engineering (NITIE)-Mumbai which won their respective zonal rounds were invited to the company's Head Office in Gurgaon to present their outstanding proposals before the India Leadership Team of GSK Consumer Healthcare Limited.

The finale witnessed a plethora of bright and innovative ideas. The Team 'El Equipo' from NITIE comprising of Ritom Das, Utsav Ghosh and Waheeduddin Syed prevailed to win the prize. The Teams 'The Rebels' from IIM B represented by Mythili R, Prathibha Kodavaty and Anish Nazimudeen and Team 'Felix Felices' from MDI represented by Sidhanth Hota Rupa Mittal and Ankit Sipani put up a brilliant battle and their efforts were lauded by the panel.

The participants' efforts were truly recognized and rewarded. The Winners of the Zonal Rounds were rewarded with a Stratedge Winner's trophy and Prize Money of INR 35,000 where as the 1st Runners Up and the 2nd Runners Up received INR 15,000 and INR 10,000 respectively. The Grand winners of Stratedge 2011 bagged a cash prize as big as INR 1,20,000.

Winners at StratEdge:

Finale
Winner: Team `El Equipo`(NITIE)
Members: Utsav Ghosh, Ritom Das and Waheeduddin Syed

East and South Zone

Winner: Team `The Rebels` (IIMB)
Members: Mythili R; Prathibha Kodavatyand Anish Nazimudeen
1st Runners Up: Team `ISB Mafias` (ISB)
Members: Sonia Topiwala; Vaibhav Saraf and Sourabh Raghuvanshi
2nd Runners Up: Team `Brilliant Minds` (XLRI)
Members: Arjun Prasad Kottana; Aman Zindal and Smriti Mehrotra


North Zone

Winner: Team `Felix Felices` (MDI)
Members: Sidhanth Hota; Rupa Mittal and Ankit Sipani
1st Runners Up: Team `The strategists` (IIM-L)
Members: Varun Sood, and Smiti Jain
2nd Runners Up: Team `Ultimo Hombre` (IIM-L)
Members: Arnab Chowdhury; Gunjan Kapoor and Rudraditya Bhattacharya


West Zone

Winner: Team `El Equipo` (NITIE)
Members: Utsav Ghosh, Ritom Das and Waheeduddin Syed
1st Runners Up: Team `Fox Pause` (SIBM, Pune)
Members: Dhruvish Thakkar; Varun Tejwani and Jasmeet Singh
2nd Runners Up: Team `TREMENTE` (SPJIMR)
Members: Harshal Jain; A Unnikrishnan and Nimeet Dhokai