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Parameters for Evaluation
We at GSK Consumer Healthcare Limited believe in Performance with an Edge. We have identified 12 High Performance Behaviors falling under four clusters (shown below) to help us achieve this.
Some of these high performance behaviors are relevant to our evaluation of your ideas and recommendations.
- Relevance to the case deliverables
- Information Search: “Look wide – look deep”
Gathering a rich variety of information from many different sources about events, issues and situations
a) Sources of data collection
b) Depth of research
- Flexible Thinking: "Stay open minded"
Seeing issues from many different perspectives and comparing the pros and cons of at least two feasible options prior to recommendations
- Creating Business Solutions: "Make ideas work"
Linking information to form new ideas which explain the underlying causes of issues and problems and creating strategies and visions for the future
a) Practicality of Recommendations
b) Business Impact
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For Zonal and Final Rounds:
All of the above and
- Communication: "Be Clear"
Making clear and concise presentations, which are enhanced by visual and non-visual aids and establish an effective communication process
a) All communication is delivered with clarity, impact and passion and tailored to the audience.
b) Attention and interest is commanded through the use of powerful media and examples.
c) Complex ideas are made simple
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