'The yummy choco-malt drink'

Maltova, a chocolate Health Food Drink, was acquired from Jagatjit Industries Limited in Feb 2000. To kids Maltova is the fun health drink, which is extremely tasty, and makes nourishment truly enjoyable and exciting.

It was relaunched in June 2002 with an enriched formulation and improved packaging. The relaunched New Maltova had Active Rechargers^TM, a combination of essential vitamins, minerals and carbohydrates.

Maltova has again been restaged in November 2004, with an attractive new packaging that connotes an extremely high taste appeal and a sense of fun and excitement. The communication and the promotions have been made more exciting by bringing in cartoon characters like Scooby Doo.