Leadership is beyond a matter of numbers - beyond being the leading pharmaceutical company with combined sales of over 20 billion pounds, a leading market share of 6.9% and over 100,000 employees world-wide.

Leadership is about developing that 'something special' that supersedes corporate strategy, market presence, or technological advantage - a distinctive culture.

GSK's culture is the set of norms that create powerful precedents for acceptable behavior within the firm. These unwritten 'rules of the road' create expectations around acceptable risk, change orientation, creativity and innovation, team versus individual effort, customer orientation, extra effort and more. Culture is a powerful force and can provide an engine to achieve market success.

• Flexible Thinking - Being open to different views and ideas.
  
  
• Developing People - Continuously developing self and supporting others.
  
  
• Continuous Improvment - Continuously identifying ways to simplify and improve things.
  
  
• Enable and Drive Change - Being proactive,taking accountability and empowering others to act.
  
  
• Customer Driven - Putting the customer/patient at the heart of every decision.
  
  
• Building Relationships - Building trustfulrelationships based on integrity.