Leadership is beyond a matter of numbers - beyond being the leading pharmaceutical company with combined sales of over 20 billion pounds, a leading market share of 6.9% and over 100,000 employees world-wide.

Leadership is about developing that 'something special' that supersedes corporate strategy, market presence, or technological advantage - a distinctive culture.

GSK's culture is the set of norms that create powerful precedents for acceptable behavior within the firm. These unwritten 'rules of the road' create expectations around acceptable risk, change orientation, creativity and innovation, team versus individual effort, customer orientation, extra effort and more. Culture is a powerful force and can provide an engine to achieve market success.

• Performance with integrity - Organizational and individual trustworthiness.
  
  
• People with passion - People are enabled and motivated to do their best work.
  
  
• Innovation and Entrepreneurship - Competitive advantage through well- executed ingenuity.
  
  
• Sense of Urgency - A nimble, focused, resilient and fast-learning organization.
  
  
• Everyone Committed, Everyone Contributing - All employees have the opportunity to make a meaningful contribution and to succeed based on merit.
  
  
• Accountability for Achievement - Clear expectations; focus on the critical few. Performance matters, and will be rewarded.
  
  
• Alignment with GSK Interests - One team, in single minded pursuit of our mission, reflecting a common spirit and integrated strategies.
  
  
• Develop self and others - A norm of career long learning agility across the organization.